U.S. insurance giant MetLife is waving goodbye to Snoopy and the Peanuts gang, ending a more than three-decade branding relationship. New York-based MetLife said Thursday it’s launching a new global brand platform, and there won’t be room for the world-famous cartoon characters as the company moves forward with plans to spin off most of its U.S. life insurance business next year. “We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant. Snoopy helped drive our business and served an important role at the time,” Esther Lee, MetLife’s global chief marketing officer said.
Source: Drudge Report

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